The Viral Video That Took Over India’s Social Media
In a matter of days, an Instagram reel from an influencer named Archita Phukan, known online as Babydoll Archi, garnered millions of views and set off a nationwide internet frenzy. The transformation video — from simple attire to a glamorous saree look set to the viral soundtrack “Dame Un Grrr” — instantly caught the attention of both fans and trolls.
What began as just another trending reel quickly snowballed into one of 2025’s most sensational internet stories, raising questions about identity, ethics, and the rise of AI-generated content.
Fame, Scandal & A Suspicious Partnership
The influencer soon appeared in what looked like a promotional photo with U.S. adult film star Kendra Lust, further igniting the gossip engines. Speculation about possible international deals in the adult content space spread across social media platforms.
The buzz reached fever pitch when fans discovered a Linktree in her bio, linking to explicit paid content platforms. Many began asking: Who is she really? And is this influencer even real?
AI or Real Person? Internet Detectives Step In
It didn’t take long for social media sleuths to notice something strange. “Babydoll Archi” bore uncanny resemblance to other viral models, with inconsistencies in her photos, lighting, and facial expressions. Suspicion deepened when her face matched multiple image search results—often associated with AI-generated content.
Numerous digital analysts and fact-checkers, including posts by Just Assam Things and The Sports Grail, began to allege that Archi was not a real woman at all, but an AI-generated character — a virtual influencer crafted with the help of tools like MidJourney and Photoshop.
The Real Shocker: It Was a Revenge Plot
After weeks of speculation, the truth came out — and it was even more disturbing.
The Dibrugarh Police launched an investigation and found that Archita Phukan never existed. The online persona was allegedly created by Pratim Bora, a man from Assam, using AI tools and photos of a real woman he had once been in a relationship with.
His motive? According to early reports, revenge and profit.
Bora reportedly monetized the fake profile by uploading bold content behind paywalls, earning an estimated ₹10 lakh before being arrested. The woman whose photos were used had no idea about the impersonation until friends brought it to her attention.
The Dark Side of Deepfakes & Online Fame
This scandal has reignited debates on:
- AI ethics in media
- Consent and digital impersonation
- Cyber exploitation and revenge porn
What was marketed as a confident, self-loving Assamese influencer promoting body positivity turned out to be a disturbing case of identity theft, deepfake manipulation, and digital exploitation.
The Victim Speaks Out
The real woman behind the stolen identity, reportedly a former model from Dibrugarh, has broken her silence, stating she feels “betrayed and deeply violated.” Her legal team is now pursuing action against Bora under sections of the IPC and IT Act related to cybercrime, defamation, and impersonation.
Final Thoughts: The Need for Caution Online
The Babydoll Archi case serves as a wake-up call for social media users across the country. As AI continues to blur the lines between real and fake, it’s crucial to question the content we consume, share, and celebrate.
While many admired Archi’s apparent confidence and message of empowerment, we must now face the uncomfortable reality: we were cheering for a lie.