London, August 14, 2025 – UK Trading Standards has issued a nationwide safety alert after thousands of fake Labubu dolls were seized for failing to meet toy safety standards. Officials warn these counterfeits pose serious risks to children due to choking hazards, toxic materials, and poor manufacturing.
Fake Labubu Dolls Flooding the Market
The Labubu doll, a quirky collectible created by Hong Kong artist Kasing Lung and sold by Pop Mart, has become a global sensation. However, the popularity has attracted counterfeiters selling unsafe imitations—often nicknamed “Lafufu”—through online marketplaces and unverified sellers.
Recent seizures include:
- North Somerset – 600+ dolls confiscated after a parent complaint revealed detachable small parts.
- North Tyneside & Surrounding Areas – Over 2,000 counterfeits removed in one month due to toxic dyes and loose stitching.
- North Ayrshire, Scotland – 370 dolls seized for lacking UK Toy Safety certification.
- Isle of Wight – 100+ fakes removed from shops for unsafe design and faulty packaging.
Why Fake Labubu Dolls Are Dangerous
Counterfeit dolls often:
- Contain small detachable pieces that can cause choking.
- Use harmful chemicals or dyes unsafe for children.
- Lack CE or UKCA safety markings required by law.
- Have poor stitching that exposes stuffing.
How to Identify a Genuine Labubu
To ensure safety, buyers should look for:
- Nine jagged teeth – Genuine Labubu dolls always have this detail.
- Holographic Pop Mart stickers and official QR codes.
- UV stamp on the right foot in newer versions.
- Clear CE/UKCA safety labels with manufacturer information.
Official Advice
Authorities advise consumers to purchase only from trusted retailers and avoid suspiciously low prices. Suspected counterfeits should be reported to the Citizens Advice consumer helpline at 0808 223 1133.
“A counterfeit toy may look fun, but it can hide serious dangers,” said a spokesperson for the Chartered Trading Standards Institute.
